Commercial Design
Advertising, Graphic Design, Packaging Design, Illustration
Studio: The Shop
Creative Directors: David Soames and Dustin Taylor
Case Study Clients: Garrison Brothers and Tiff’s Treats
During my four years at Shop Agency, we partnered with clients across industries to build campaigns, brand systems, and marketing that connected with people—and delivered results. From helping Garrison Brothers rise from #14 to #1 in high-end whiskey sales, to turning Tiff’s Treats cookie deliveries into emotionally resonant gift moments, we focused on design that told a story. Even in commercial spaces, I brought a values-driven approach to the work, blending strategy, craft, and care.
Garrison Brothers Bourbon
Family Bottle Design
Garrison Brothers Bourbon Whiskey needed a beautiful bottle to match the excellence of the liquid inside, while still retaining its recognizable, original character. The iconic Texas star from the original bottle design was developed into the centerpiece of the new bottle design. Each bottle expression star houses a unique whiskey story – with metallic details that matched the wax colors they were dipped in. Instead of a single black wax, the family of bottles now boasts a wide collection of wax colors to represent the range of whiskey expressions.
The silver belt around the waist of the bottle showcases the expression name and is surrounded by details from the star designs. Founder, Dan Garrison, used to sign every single bottle of whiskey, but as demand for the whiskey grew, he could no longer sign each bottle, so members of the distillery team began to share the responsibility. Now, his signature is proudly blown into the front of every single bottle. This bottle family redesign celebrates the quality of the bourbon whiskey inside, while honoring its origin.
Tiff’s Treats
Blank Billboard (No Logo)
Tiff’s Treats has been delivering warm cookies in a classic white box with a blue ribbon for 21 years. Their fans know instantly what they’re looking at when they see this blue ribbon, from any angle. Thus, the iconic nature of this ribbon renders a logo unnecessary, which enables the entire billboard to become a larger than life size Tiff’s Treats box. This design was so influential, that Tiff’s Treats expanded the campaign nationwide to current and new markets.
Tiff’s Treats
Packaging Design, Brand Design,
and Social Media Content Creation
Tiff’s Treats is all about delivering warm cookies—and warm moments. Our design work supported that mission through a cohesive brand system spanning everything from packaging to social media.Patterns and illustrations played a key role in extending the brand’s voice. Whether it was posters for company retreats or props for virtual events, our work added humor, personality, and warmth. On social, we brought the brand to life through imaginative content that felt both personal and shareable, like creating a prom dress out of cookie boxes or hand-drawn animations. Every detail was designed to spark delight and turn cookie deliveries into unforgettable moments.
